Photo: finextra.com
"Ant International Teams with DANA to Boost Marine Conservation in Indonesia"
Ant Group collaborates with DANA to launch the Ocean Buddy initiative, enhancing sustainability and marine conservation in Indonesia by protecting whale sharks through gamified user engagement.
- The Ocean Buddy initiative, developed by Ant Group, aims to protect whale sharks along the southern coast of Indonesia through gamification and engaging visual designs.
- This partnership with DANA aligns with the goals of the International Union for Conservation of Nature, focusing on conservation biology and marine conservation efforts.
- By leveraging Alipays platform, the initiative encourages broad-based participation in environmentalism, targeting long-term user engagement in conservation activities.
Why It Matters
This collaboration marks a significant step in integrating technology with environmental efforts, showcasing how digital platforms can mobilize public interest in sustainability and marine conservation, particularly in biodiverse regions like Indonesia.