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Apple Maps to Integrate Ads, Elevating Business Visibility in 2024
Apple Inc. plans to introduce advertising in Apple Maps in 2024, allowing businesses to gain enhanced visibility within the app, similar to App Store search ads.
- In 2024, Apple Inc. will integrate ads into Apple Maps, enabling restaurants and businesses to enhance their visibility by paying for featured placements in search results.
- This new advertising model will resemble the existing Search ads within the App Store, where developers pay for their apps to appear prominently based on user queries.
- Mark Gurman of Bloomberg reported on this development, indicating Apple Inc.s ongoing strategy to monetize its services and increase business visibility through targeted Advertising.
Why It Matters
The integration of advertising in Apple Maps represents a significant shift in how users interact with the app, enhancing business visibility while reflecting Apples broader trend of diversifying its revenue streams through innovative advertising solutions.