Asda Boosts Non-Food Strategy with New Standalone George Store in Hull

Asda is set to open a new standalone George store in Kingston upon Hull on 31 October 2025, marking a strategic pivot from its Asda Living brand.

• The new George store will be located at Anlaby Retail Park in Kingston upon Hull, enhancing Asdas focus on non-food retail offerings.
• This expansion follows a successful pilot in Leeds earlier this year, where the standalone George concept was well-received.
• Asdas initiative aims to strengthen its presence in the non-food sector across the United Kingdom, showcasing clothing and homeware products.