Photo: finance.yahoo.com
BT Partners with Starlink to Enhance Rural Internet Access Amid Customer Exodus
BT Group has partnered with Starlink to improve broadband access in rural areas of the United Kingdom, responding to significant customer losses to cheaper competitors.
- BT Group has entered a satellite broadband agreement with Starlink to provide internet services to hard-to-reach areas in the United Kingdom, where fiber infrastructure is costly to deploy.
- The new service, leveraging Starlinks satellite technology, is expected to be available to eligible BT and EE broadband customers by the second half of 2026.
- This partnership comes as BT Group faces increased competition and has lost hundreds of thousands of landline and broadband customers to more affordable rivals in recent months.
Why It Matters
The collaboration between BT Group and Starlink highlights a growing trend in the telecommunications industry to leverage satellite technology for enhancing connectivity in underserved regions. This move is critical not only for BTs competitive strategy but also for improving digital access in the United Kingdoms rural communities.