Photo: chosun.com
BTS Generates 56 Billion Won Media Value at Fashion Weeks
BTS has showcased its immense influence by generating approximately 56 billion Korean won in media value during Fashion Weeks in Milan and Paris, with Jungkook alone contributing 30%.
- During the second-half fashion week, BTS generated around 56 billion Korean won in media value, demonstrating their powerful impact in the fashion industry.
- Jungkooks contributions were particularly significant, accounting for 30% of the total brand media value, highlighting his individual influence in the event.
- The members of BTS, including RM (rapper), Kim Seok-jin, and Jimin, were ranked among the top influencers at both Milan and Paris fashion weeks.
Why It Matters
This event underscores BTSs position as a cultural and fashion powerhouse, reflecting the growing intersection of K-pop and global fashion trends. Their influence can drive substantial media value, shaping brand perceptions and trends in the industry.