California law bans Netflix, Hulu and Amazon Prime from showing ... - The Times of India

California's new law, signed by Governor Gavin Newsom, bans excessively loud advertisements on streaming platforms like Netflix, Hulu, and Amazon Prime, targeting viewer comfort.

California Governor Gavin Newsom signed the law on October 23, 2023, to regulate advertisement volume on major streaming services.
The legislation mandates that streaming media platforms, including Netflix and Hulu, must ensure that their advertisements do not exceed certain volume levels.
This law aims to address viewer complaints about excessively loud advertisements, enhancing the overall streaming experience for users across California.
Streaming platforms must implement technical measures to comply with the new regulations, which will likely require updates to their systems.
The law reflects California's ongoing efforts to protect consumer rights and improve media access in a state where streaming services are immensely popular.

Why It Matters

The law aims to enhance user experience by regulating advertisement volume, affecting millions of California residents who rely on streaming services. It highlights a growing concern over viewer comfort in an increasingly digital media landscape. As compliance measures are implemented, it will be essential to monitor how these changes affect advertising strategies and user engagement on platforms like Netflix and Amazon Prime.