Champions League Unveils 'Launch Night' Format to Drive Revenue Growth
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Champions League Unveils 'Launch Night' Format to Drive Revenue Growth

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The UEFA Champions League will introduce a standalone Launch Night format starting in the 2027-28 season to enhance revenue, featuring an opening ceremony and a match between the defending champions and an opponent.

Why It Matters

This change reflects a broader trend in sports where leagues seek innovative ways to maximize revenue through enhanced fan engagement and spectacle. By adopting this Launch Night format, the UEFA Champions League aims to solidify its status as a premier sporting event.