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Champions League Unveils 'Launch Night' Format to Drive Revenue Growth
The UEFA Champions League will introduce a standalone Launch Night format starting in the 2027-28 season to enhance revenue, featuring an opening ceremony and a match between the defending champions and an opponent.
- Beginning in the 2027-28 season, the UEFA Champions League will kick off with a single match featuring the defending champions playing at home against an opponent.
- The new format is part of a commercial strategy developed by the US agency Relevent, aiming to boost revenues for the UEFA Champions League.
- An opening ceremony is expected to accompany the inaugural match each season, enhancing the spectacle and commercial appeal of the UEFA Champions League.
Why It Matters
This change reflects a broader trend in sports where leagues seek innovative ways to maximize revenue through enhanced fan engagement and spectacle. By adopting this Launch Night format, the UEFA Champions League aims to solidify its status as a premier sporting event.