China's Telecom Giants Greenlight eSIM as iPhone Air Pre-Orders Launch Soon

Apple Inc.s upcoming iPhone Air will soon be available for pre-order in China, coinciding with the approval of eSIM services by major telecom companies.

Chinas three major telecom companies, China Mobile, China Telecom, and China Unicom, have received regulatory approval to launch trial eSIM services, enhancing connectivity options.
The iPhone Air, priced starting at 7,999 yuan ($1,121.56), is set for pre-order in China later this week, marking a significant launch for Apple Inc.
Tim Cooks Apple Inc. aims to capitalize on the new eSIM technology in China, which is expected to streamline mobile connectivity for consumers purchasing the iPhone Air.

Why It Matters

This development highlights the increasing integration of eSIM technology in the global smartphone market, reflecting Chinas evolving telecommunications landscape and Apples strategic positioning in a key market.