A gym in Binzhou, China, is incentivizing weight loss by offering a Porsche to participants who can shed 50 kilograms in three months, raising health concerns.
- The gym in Binzhou, Shandong province, announced the weight loss challenge on social media, offering a Porsche Panamera to anyone who loses 50 kilograms in three months.
- Participants must pay a registration fee of 10,000 Renminbi (£1,065), which covers accommodation and access to physical fitness resources provided by the gym.
- The contest is limited to 30 participants, sparking criticism regarding the potential health risks associated with such drastic weight loss in a short period.
Why It Matters
This promotional strategy highlights the extreme measures some fitness centers in China employ to attract clients, raising concerns about the implications for physical fitness and overall health in society.