Ditch 'shrink it and pink it' women's trainer design, say experts

Experts urge sports footwear manufacturers to abandon the outdated shrink it and pink it design for womens running shoes, emphasizing the need for biomechanical considerations based on female anatomy.

A recent study of female runners in Canada reveals that traditional womens sneakers fail to address their unique anatomical and biomechanical needs, leading to performance issues.
Over the last fifty years, sports footwear brands have invested billions in developing womens footwear, yet many designs still rely on the shrink it and pink it concept.
Experts advocate for a shift in the footwear industry towards scientifically-backed designs that prioritize the specific biomechanics of female runners rather than merely altering mens shoes.
Research highlights that women runners experience different foot mechanics, requiring footwear that accommodates variations in foot shape and impact forces experienced during running.

Why It Matters

This shift in footwear design is crucial for enhancing the performance and comfort of female runners, as poor-fitting sneakers can lead to injuries and decreased motivation. The call for change affects not only manufacturers but also the millions of women participating in running and athletics. Future developments in sports footwear could lead to significant improvements in health and safety for female athletes.