As Diwali approaches, food delivery platforms Swiggy and Magicpin report a surge in orders, with Kolkata maintaining its biryani tradition and dessert cravings rising across India.
- Anshoo Sharma, the chief executive officer of Magicpin, indicated the platform is preparing for increased food delivery volumes as Diwali festivities draw near.
- In Mumbai and Bangalore, dessert orders peaked with choco lava cakes leading the trend, while Kolkatas enduring preference for biryani remains strong during the festive season.
- Swiggy and Magicpins rise in food delivery orders highlights the changing consumer behavior in India, particularly around major celebrations like Diwali, emphasizing the importance of culinary experiences.
Why It Matters
The surge in food delivery orders during Diwali reflects a growing trend in Indias food consumption patterns, showcasing how festivals drive culinary engagement and influencing the operations of major platforms like Swiggy and Magicpin.