Diwali Feast: Swiggy and Magicpin Anticipate Surge in Food Delivery Orders

As Diwali approaches, food delivery platforms Swiggy and Magicpin report a surge in orders, with Kolkata maintaining its biryani tradition and dessert cravings rising across India.

• Anshoo Sharma, the chief executive officer of Magicpin, indicated the platform is preparing for increased food delivery volumes as Diwali festivities draw near.
• In Mumbai and Bangalore, dessert orders peaked with choco lava cakes leading the trend, while Kolkatas enduring preference for biryani remains strong during the festive season.
• Swiggy and Magicpins rise in food delivery orders highlights the changing consumer behavior in India, particularly around major celebrations like Diwali, emphasizing the importance of culinary experiences.