Photo: mediapost.com
"Doctors Urged to Prioritize Gun Safety as Essential Health Concern"
The Ad Council and the American Medical Association launched a new PSA campaign urging health professionals to prioritize firearm safety, underscoring its critical role in public health.
- The Ad Council, in collaboration with the American Medical Association, initiated a new phase of the Agree to Agree gun safety campaign focusing on health professionals.
- A new public service announcement aims to engage physicians and healthcare professionals on firearm safety, reflecting the realities of clinical care in their messaging.
- Designed by WPPs Ogilvy Health, the campaign seeks donated media from digital and social platforms to effectively reach health professionals where they interact online.
Why It Matters
This initiative highlights the intersection of public health and gun safety, encouraging physicians to take an active role in addressing firearm-related issues, which is increasingly recognized as a critical health concern.