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Elettrica EV launch marks Ferrari's push for 20% electric lineup by 2030
Ferraris launch of its Elettrica EV marks the brands commitment to having 20% electric vehicles in its lineup by 2030 while maintaining a focus on petrol and hybrid models.
- Ferrari unveiled its first electric vehicle, the Elettrica, as part of a strategy to include fully electric models in 20% of its range by 2030.
- While shifting towards electric vehicles, Ferrari will continue to prioritize petrol and hybrid models in its production lineup for the foreseeable future.
- The announcement was made at Ferraris headquarters in Maranello, Italy, underscoring the companys blend of tradition and innovation in the luxury sports car market.
Why It Matters
This initiative reflects the automotive industrys broader transition towards sustainability while highlighting Ferraris unique position in balancing heritage with modern demands. As luxury brands navigate the shift to electric vehicles, Ferraris strategy will influence consumer perceptions and competitors in the high-end market.