Emerging Dealers Count Their Wins, and Worries, in London

As the Frieze Art Fair and Minor Attractions unfold in London, dealers like Francisco Salas adapt to a more subdued art market, emphasizing patience and resilience.

Dealer Francisco Salas from Galería PM8 in Vigo, Spain, navigates the Frieze Art Fair, noting the need for patience in a market that has become more cautious.
The Frieze Art Fair in London this year reflects a chastened art market, with exhibitors adjusting their strategies to cope with changing buyer behaviors.
Amidst the Frieze Art Fair and Minor Attractions, art dealers are focused on building relationships rather than immediate sales, highlighting a shift in the industrys dynamics.

Why It Matters

This years Frieze Art Fair in London illustrates a significant shift in the art market, as dealers adapt to new economic realities, emphasizing the importance of patience and long-term relationships in a challenging environment.