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Google Revamps Search Ads with New "Hide Sponsored Results" Feature
Google is revamping its ad display on Search by consolidating sponsored links into a single section, enhancing user experience while allowing for easier ad management.
- Starting in 2023, Google will introduce a new design that groups all sponsored links under a clearly marked Sponsored section for both desktop and mobile users.
- The new feature includes a Hide sponsored results button, which allows users to collapse ads into a single bar that can be expanded at will.
- With this change, Google aims to improve user engagement by keeping sponsored tags visible as users scroll, enhancing clarity about ad content.
Why It Matters
This update from Google reflects a growing focus on user experience in digital advertising, potentially influencing how other platforms approach ad display and user interaction. By making sponsored results more manageable, Google aims to maintain user trust while maximizing ad visibility.