India's MeitY Proposes New Rules to Tackle Deepfakes and AI-Generated Media

The Ministry of Electronics and Information Technology proposes new rules to regulate AI-generated content like deepfake, enhancing online transparency and privacy on social media platforms.

• The Ministry of Electronics and Information Technology published draft amendments aimed at regulating deepfake and other AI-generated media on social media, inviting feedback until November 6.
• New regulations require platforms to clearly label synthetic media and verify user declarations, addressing the ethics of artificial intelligence and the potential misuse of such content.
• The proposed rules emphasize the importance of metadata in identifying and managing AI-generated content, aiming to enhance transparency and protect user privacy in the digital landscape.