Photo: indiatoday.in
"India's Protein Boom: Influencer Sparks Demand Amid Health Concerns"
Influencer Revant Himatsingkas Instagram poll reveals a massive shift towards protein consumption in India, driven by health concerns and rising disposable incomes.
- In March 2024, influencer Revant Himatsingka, known as FoodPharmer, conducted an Instagram poll where over 70% of 2,974 respondents identified protein as missing from their diet.
- The surge in protein demand reflects a broader health trend influenced by rising disposable incomes and awareness of health issues, including those stemming from the SARS-CoV-2 virus.
- As millions prioritize protein intake for health reasons, the market is responding with healthier product options that do not compromise on taste, especially in the wake of COVID-19 concerns.
Why It Matters
This trend highlights a significant shift in consumer behavior towards health and wellness, particularly in the context of the ongoing impact of the coronavirus spike protein on public health perceptions and dietary choices.