Interest in women's sports is growing. Here's how women-owned companies are responding

Growing interest in womens sports is prompting innovative responses from women-owned companies, exemplified by the Womens National Basketball Associations investment in state-of-the-art facilities.

• The Womens National Basketball Association is enhancing player experience with five advanced practice facilities, featuring amenities like spa-grade recovery suites and stunning skyline views.
• Women-owned companies are capitalizing on this momentum, creating specialized products like performance-focused Cleat (shoe) and footwear designed for female athletes in various sports.
• A recent documentary film highlighted the achievements of womens sports, including the rise of teams like Washington Spirit in Association football and the growth of cycle sport participation.