Photo: auto.economictimes.indiatimes.com
JLR sales slump across markets in Q2 amid cyber disruption and Jaguar phase-out
Jaguar Land Rover's sales plummeted in Q2 FY26 due to a cyber incident and the phase-out of Jaguar Cars, raising concerns about its recovery under Tata Motors.
- In Q2 FY26, Jaguar Land Rover reported a significant decline in wholesale and retail volumes, directly tied to a cyber disruption affecting operations across the United Kingdom.
- The planned phase-out of Jaguar Cars has contributed to JLR's sales slump, indicating a strategic shift by Tata Motors to focus on more profitable models.
- JLR is gradually resuming production at key plants, aiming to recover from the disruptions while navigating potential tariff impacts on its export markets.
Why It Matters
The decline in JLR's sales highlights the vulnerabilities of the automotive industry to cyber threats and strategic transitions. As Tata Motors repositions its offerings, the outcome will influence market competition and consumer choices in the luxury vehicle segment.