Kerala Father Innovates Wedding Tradition with QR Code for Digital Gifts

A father in Kerala has innovated traditional Indian wedding gifting by wearing a QR code sticker on his shirt, allowing guests to digitally send gifts via Paytm.

During a recent wedding in Kerala, a father sported a QR code on his shirt pocket, enabling guests to easily send cash gifts digitally through Paytm.
The unique wedding practice quickly gained attention, leading to a viral video that showcased how technology can simplify traditional gifting customs in India.
This modern approach reflects a shift in wedding culture in India, where digital payments are becoming increasingly popular among younger generations and tech-savvy families.

Why It Matters

This innovation signifies a blending of tradition and technology, highlighting how digital solutions like Paytm are reshaping cultural practices in India, particularly in significant life events like weddings.