Krafton Pledges $70 Million to Transform into an AI-Driven Gaming Giant

Krafton is investing $70 million to evolve into an AI-first company, as announced by Chief Executive Officer Kim Changhan, marking a significant shift in its gaming strategy.

• Krafton plans to invest 100 billion KRW (approximately $70 million) to transform into an AI-driven organization focused on integrating Artificial intelligence into its gaming products.
• The announcement, made by Chief Executive Officer Kim Changhan, indicates a complete reorganization of Krafton’s business structure around Agentic AI technology.
• This strategic pivot aims to enhance user experiences in popular titles such as PUBG Mobile, adapting to the growing demand for AI-enhanced gaming solutions.