Photo: rte.ie
Leapmotor Unveils Affordable Electric City Cars Under €20,000 for Irish Drivers
Leapmotor introduces affordable electric city cars under €20,000 in Ireland, marking a significant shift in the electric vehicle market dominated by established brands like Stellantis.
- Leapmotor, a burgeoning Chinese car brand, has launched small electric cars priced under €20,000, targeting budget-conscious Irish drivers seeking urban transport options.
- The arrival of Leapmotor in Ireland challenges established players like Stellantis, as it focuses on creating compact electric vehicles rather than larger SUVs typically seen in the market.
- Unlike other Chinese brands such as BYD and MG, Leapmotor has opted for a joint venture strategy to enhance its market presence in Europe, including its expansion into South Africa.
Why It Matters
The introduction of Leapmotors affordable electric cars could democratize access to electric vehicle ownership in Ireland, influencing consumer choices and prompting traditional automakers to adapt their strategies in response to emerging competition.