Photo: economictimes.indiatimes.com
Meta Unveils "Ghost Posts" on Threads: 24-Hour Content Disappears Automatically
Meta Platforms launched ghost posts on Threads, allowing content to disappear after 24 hours, aiming to enhance user engagement and replicate features from Instagram.
- On Monday, Meta Platforms introduced ghost posts on its Threads app, where posts automatically vanish 24 hours after publication, enhancing user engagement.
- This new feature mirrors the popular stories format found in Instagram, offering users more dynamic ways to share content on the mobile app.
- The launch of ghost content is part of Metas strategy to boost Threads usage, reflecting a broader trend of ephemeral content across social media platforms.
Why It Matters
The introduction of ghost posts on Threads signifies Meta Platforms commitment to staying competitive in the social media landscape, especially against rivals that have successfully adopted similar ephemeral content strategies. This move could reshape user interaction patterns and potentially increase user retention on the platform.