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Michelin Expands Influence with Launch of Global Wine Rating Guide
Michelin is launching a global wine rating guide to evaluate winemakers, expanding its influence beyond the renowned Michelin Guide for dining.
- The new global wine rating guide from Michelin aims to assess winemakers worldwide, adding to its portfolio of culinary recognitions.
- Michelin already owns the Wine Advocate, enhancing its authority in wine reviews, but this initiative is expected to introduce a distinct evaluation system.
- This expansion signifies Michelins strategic move to tap into the lucrative wine industry, paralleling its established reputation in the Michelin Guide for fine dining.
Why It Matters
Michelins entry into the wine rating market reflects a broader trend of culinary brands diversifying their expertise. This initiative could reshape wine criticism and influence consumer choices in both dining and beverage selections.