A recent Adobe survey reveals that one-third of Indians are adopting Artificial intelligence, with 44% expected to embrace it soon, highlighting a significant shift in consumer behavior.
- Adobes survey of approximately 2,000 Indians shows that 73% use Artificial intelligence to aid shopping decisions, surpassing the 61% average in the Asia-Pacific region.
- The survey indicates that 66% of Indian respondents prefer Artificial intelligence for product comparisons, reflecting a growing trust in AI technology for informed purchasing.
- Furthermore, 61% of participants are comfortable allowing Artificial intelligence to complete approved purchases, signaling a notable acceptance of AI-driven automation in personal shopping.
Why It Matters
The increasing reliance on Artificial intelligence in India underscores a significant transformation in consumer behavior, potentially reshaping the retail landscape and driving technological innovation in the region.