Photo: hollywoodreporter.com
Prime Sports Taps Common For NBA Theme Song
Common collaborates with musicians James Poyser and Karriem Riggins to create Victory, the new theme song for the National Basketball Association, enhancing the leagues entertainment experience.
- The theme song, titled Victory, was recorded by Common, James Poyser, and Karriem Riggins at Ocean Way Studio in Nashville with a 70-piece orchestra.
- Victory will serve as the lead-in track for all NBA programming on Prime, marking a significant step in the integration of music and sports entertainment.
- Commons musical style, rooted in soul music, aligns with the vibrant culture surrounding the National Basketball Association, appealing to fans and enhancing the overall viewing experience.
Why It Matters
This collaboration underscores the growing relationship between sports and music, particularly in the context of the National Basketball Association. As platforms like NBA on ESPN evolve, engaging theme songs like Victory can enhance viewer engagement and cultural resonance.