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Samsung Outshines Apple in Q3 Smartphone Shipments, Reports Omdia
Samsung outperformed Apple Inc. in Q3 2025 smartphone shipments, reinforcing its position as the top smartphone brand globally amidst increasing competition in the Asia-Pacific market.
- In Q3 2025, Samsung shipped 60.6 million smartphones, achieving a 19% market share, while Apple Inc. followed closely with 56.5 million iPhones and an 18% market share.
- Samsungs smartphone shipments increased by 6% year-on-year, driven by strong performance in the Asia-Pacific region, highlighting the brands resilience in a competitive landscape.
- Omdias report also mentioned Xiaomi and Transsion as significant players in the market, indicating that the smartphone supply chain is evolving with rising competition from Chinese manufacturers.
Why It Matters
This development highlights Samsungs continued dominance in the smartphone market, showcasing its ability to adapt in a competitive environment. The rivalry with Apple Inc. and the emergence of companies like Xiaomi and Transsion could reshape consumer choices and influence future trends in smartphone technology.