Shay Mitchell sparks outrage with skincare brand for children

Shay Mitchell faces backlash after launching Rini, a skincare brand for children as young as three, sparking debate over child-targeted beauty products.

• The skincare brand, Rini, co-founded by Shay Mitchell, aims to provide hydrating and soothing face masks for children, raising concerns about marketing beauty products to young kids.
• Critics argue that the introduction of skincare products, like Rinis face masks during the COVID-19 pandemic, normalizes beauty standards for children at an extremely young age.
• Shay Mitchell, known for her role in Pretty Little Liars, is under fire as parents express outrage over the appropriateness of skincare for kids as young as three.