Shein plans to launch first permanent physical outlet in France

Shein will open its first permanent physical outlet in France at the Bazar de lHôtel de Ville, marking a shift from temporary pop-up stores to a more established presence.

• The fast-fashion brand Shein is launching its first permanent store in Paris, located within the Bazar de lHôtel de Ville department store.
• This initiative represents a significant change for Shein, which has primarily relied on temporary pop-up stores across various cities in France.
• The opening aligns with Sheins strategy to expand its retail footprint in France, a key market for the brands growth.