Shrinkflation Strikes: Everyday Essentials Shrink While Prices Stay the Same

As shrinkflation affects everyday products like toothpaste and coffee, consumers face the same prices for reduced quantities, intensifying financial strain amidst rising living costs in stores like Sainsburys and Tesco.

• Which? reported that many household essentials, including heartburn medicine and Aquafresh complete care original toothpaste, are shrinking in size while remaining at their original prices.
• Major retailers such as Ocado, Morrisons, and Sainsburys are implicated in shrinkflation practices, leading consumers to pay more for less in a tough economic climate.
• The phenomenon of shrinkflation has been recognized as a growing trend among brands seeking to cut costs without visibly raising prices, placing additional pressure on household budgets.