"Social Media Sparks New Gold Rush in California as Prices Soar"

As the price of gold soars to over $4,380 an ounce, social media is driving a new Gold rush in California, attracting enthusiasts like Matt James.

Matt James, a television personality and gold prospector, reports increased traffic on his social media channels as the value of gold has effectively doubled in two years.
In October, the price of gold reached an all-time high of more than $4,380 an ounce, sparking renewed interest in gold prospecting across California.
The rise of social media as a platform for sharing gold prospecting experiences has created a modern Gold rush, reminiscent of historical gold mining booms in California.

Why It Matters

This trend highlights the intersection of technology and traditional hobbies, showcasing how social media can influence economic activities like gold prospecting, ultimately impacting local economies in California.