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TVS Motor Aims for European Expansion, Targets Spain and Portugal Markets
TVS Motor Company is expanding its European presence by targeting Spain and Portugal, aiming to leverage its new product lineup unveiled at EICMA 2025.
- Chairperson Sudarshan Venu announced that TVS Motor Company aims to enter Spain and Portugal as part of its strategy to expand in industrialised markets in Europe.
- At the EICMA 2025 exhibition in Milan, TVS Motor Company unveiled six new products, including options across internal combustion engine and electric motorcycles and scooters.
- The expansion into Europe marks a significant step for TVS Motor Company, which is based in India, as it seeks to enhance its global footprint in the automotive industry.
Why It Matters
This expansion reflects a strategic shift in the automotive market, where companies like TVS Motor Company are adapting to global demands for diverse vehicles, including sport bikes and eco-friendly options, amidst growing competition.