UEFA invites global streaming giants like Netflix and Amazon to bid for UEFA Champions League rights in the 2027-33 cycle, starting the tender process on October 13.
- The tender process for UEFA Champions League rights will begin on October 13, targeting Europe's five largest markets: France, Germany, Italy, Spain, and the United Kingdom.
- This rights cycle will be managed by the American agency Relevent, which has replaced UEFA's previous rights handling structure.
- The joint venture UC3, formed between UEFA and the European Football Clubs, is leading this initiative to attract major streaming media companies to bid.
Why It Matters
This move signals a significant shift in broadcasting strategy, reflecting the growing importance of streaming media in global sports rights and the potential for increased competition among major platforms like Netflix and Amazon.