Photo: nytimes.com
UEFA targets streaming giants in Champions League broadcast rights revamp
UEFA aims to attract global streaming giants like Netflix and Amazon to bid for the UEFA Champions League rights in the upcoming 2027-33 cycle, marking a significant shift in broadcasting strategy.
- The tender process for UEFA Champions League broadcast rights will commence next week, with a focus on engaging major streaming platforms such as Netflix and Amazon.
- UC3, the joint venture between UEFA and the European Club Association, is spearheading the initiative to enhance the competition for broadcasting rights and increase revenue.
- This move comes as UEFA seeks to capitalize on the growing influence of streaming media, positioning the Champions League as a prime asset for platforms like The Walt Disney Company.
Why It Matters
This shift underscores the increasing convergence of sports and streaming services, reflecting changing viewer habits and the need for traditional broadcasters to adapt. By inviting tech giants to bid, UEFA aims to maximize revenue and broaden the Champions Leagues global audience.