Photo: marketingweek.com
UK Ad Spend Set to Surge 7.3% to £12bn This Festive Quarter
The United Kingdoms advertising industry is projected to reach £12bn in spending this festive quarter, marking a 7.3% increase as brands compete for consumer attention.
- According to the latest AA/WARC Expenditure Report, advertising spend in the United Kingdom is expected to rise by £814m compared to Q4 2024, reaching £12bn.
- The surge in advertising spend reflects brands strategies to maximize sales during the holiday season, often referred to as the Golden Quarter for retail.
- The report indicates a significant growth in digital formats, with Video on demand playing a crucial role in attracting advertising dollars amid a competitive media market.
Por Qué Es Relevante
This increase in advertising expenditure underscores the resilience of the United Kingdoms economy and highlights the importance of the festive season for brands, which is critical for their annual performance. The emphasis on Video on demand also signals a shift in consumer engagement strategies, as businesses adapt to changing media consumption habits.