Quorn, the UKs leading meat-free brand, collaborates with nutritionist Rhiannon Lambert to demystify ultra-processed food as consumer interest in healthy eating surges.
- Amid rising concerns, searches for ultra-processed food have increased significantly over the past year, as many Brits reevaluate their dietary choices regarding products like bread and bean.
- Quorn aims to clarify misconceptions about ultra-processed food, highlighting that not all processed items, including certain hamburger alternatives, are unhealthy despite their convenience.
- Nutritionist Rhiannon Lambert emphasizes the importance of understanding nutrient quality and warns that high consumption of saturated fat from meat and convenience foods can lead to cardiovascular disease.
Why It Matters
This initiative reflects a growing trend towards health-conscious eating, as consumers increasingly scrutinize their food choices. Understanding the distinction between processed and healthy foods can significantly influence public health outcomes.