Following the assassination of Charlie Kirk on September 10, Bible sales surged by 36% in the U.S., reflecting a significant response from the Christian community during a time of turmoil.
- In September 2024, sales of the Bible in the U.S. reached 2.4 million copies, a striking increase of 36% compared to the same month in 2023.
- The Wall Street Journal reported that the spike in Bible sales was directly influenced by the assassination of Charlie Kirk, founder of Turning Point USA.
- The event highlights a notable trend among American Christians rallying around faith-based products in response to political and social unrest following high-profile events.
Why It Matters
This surge in Bible sales indicates a potential shift in consumer behavior among Christianity adherents, suggesting that significant events can mobilize religious communities and reinforce their values during times of crisis.