Photo: finance.yahoo.com
Visa Unveils AI-Driven Trusted Agent Protocol to Boost Commerce Security
Visa Inc. has launched its AI-driven Trusted Agent Protocol in collaboration with Cloudflare, aiming to enhance security in agent-driven commerce by ensuring secure communication and verification of genuine agents.
- The Trusted Agent Protocol introduced by Visa Inc. is designed to enhance security in online transactions by enabling secure communication protocol between AI agents and merchants.
- Developed with Cloudflare, this initiative tackles the rising threat of internet bot attacks, helping retailers distinguish between legitimate agents and malicious bots during commerce.
- The protocol leverages advancements in artificial intelligence to foster a safer online shopping experience, allowing retailers to validate agents effortlessly and minimize fraud risks.
Why It Matters
The introduction of Visa Inc.s Trusted Agent Protocol reflects a growing trend towards integrating artificial intelligence in commerce, addressing security concerns that arise with increased digital transactions. This innovation is crucial for restoring consumer trust and ensuring the integrity of online shopping.