Zoho's Arattai Falls from Grace, Slips Out of Top 100 Messaging Apps

Arattai, Zoho Corporations competitor to WhatsApp, has plummeted from the top app rankings to 123rd on Google Play and Apples App Store in less than a month.

Launched by Zoho Corporation, Arattai rose to the top position in mid-October but fell drastically to 123rd place on November 4, indicating fierce competition in India.
The decline in Arattais App Store rankings reflects challenges in competing against WhatsApp, which dominates the instant messaging market in India with its established user base.
Despite features like End-to-end encryption and a focus on Privacy, Arattais struggles highlight the difficulties new entrants face in the mobile app sector dominated by Meta-owned WhatsApp.

Why It Matters

The fall of Arattai underscores the significant challenges that new messaging apps encounter in a market largely controlled by giants like WhatsApp. This trend may impact user choices and privacy discussions within the Indian tech landscape.